In this new 2018 survey of 191 marketing leaders, we find that CMOs are increasingly activating on growth-driving activities.
CMOs are beginning to move past the traditional role of brand storytellers to embrace the benefits of strategy leadership to become growth drivers. Still, they have hurdles to overcome to drive strategic long-term growth, and are far less comfortable with key aspects of driving growth such as architecting the customer experience and acting as revenue science practitioners.
This report reveals key findings around key topics such as:
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