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Beyond The Hype - How Marketers Can Capitalize on AI
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"Beyond The Hype - How Marketers Can Capitalize on AI"

How Marketers Can Capitalize on AI

There’s a fine line between digital transformation and business disruption for marketing organizations. Many new technologies enable more personalized customer communications, better market segmentation capabilities, and advanced business analyses. But they also create heightened, and often unrealistic, expectations from customers.

Offered Free by: Harvard Business Review
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