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"Build a better menu: Solving the profit vs. price puzzle"

A strategically designed menu makes an enormous impact on customer choice and your bottom line. Beyond the branded aesthetic of restaurant menu design lies an exacting science that helps drive check averages higher.

Thus, savvy restaurant and hospitality operators know how important menu design is for their overall business strategy. They believe menu engineering is both an art and a science. Keep these pointers top of mind when designing or redesigning your menu. 

1. Place items strategically 
2. Highlight key dishes graphically 
3. Strategize menu layout. 
4. Price right 
5. Deemphasize menu pricing  
6. Write brief but evocative descriptions 
7. Lean into millennial-preferred terms 
8. Keep menu descriptions to 15 words or less 

In addition to providing $36 billion in purchasing power as a procurement partner, Entegra delivers full-service culinary consultation. From the unparalleled Entegra Performance Kitchen to responsible food sourcing to trending products, Entegra's vast F&B services drive success. 

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