Research Library
The top resource for free research, white papers, reports, case studies, magazines, and eBooks.
Close
- Human Resources
- Agriculture
- Automotive
- Career
- Construction
- Education
- Engineering
- Finance
- Food and Beverage
- Government
- Healthcare and Medical
- Human Resources
- Information Technology
- Data Infrastructure
- Data Tools
- Desktops, Laptops and OS
- Chip Sets
- Collaboration Tools
- Desktop Systems - PCs
- Email Client
- Embedded Systems
- Hardware and Periferals
- Laptops
- Linux - Open Source
- Mac OS
- Memory Components
- Mobile Devices
- Presentation Software
- Processors
- Spreadsheets
- Thin Clients
- Upgrades and Migration
- Windows 7
- Windows Vista
- Windows XP
- Word Processing
- Workstations
- Enterprise Applications
- IT Infrastructure
- IT Management
- Networking and Communications
- Bluetooth
- DSL
- GPS
- GSM
- Industry Standard Protocols
- LAN - WAN
- Management
- Mobile - Wireless Communications
- Network
- Network Administration
- Network Design
- Network Disaster Recovery
- Network Interface Cards
- Network Operating Systems
- PBX
- RFID
- Scalability
- TCP - IP
- Telecom Hardware
- Telecom Regulation
- Telecom Services
- Telephony Architecture
- Unified Communications
- VPNs
- VoIP - IP Telephony
- Voice Mail
- WAP
- Wi-Fi (802.11)
- WiMAX (802.16)
- Wide Area Networks (WAN)
- Wireless Internet
- Wireless LAN
- Security
- Servers and Server OS
- Software and Web Development
- .Net Framework
- ASPs
- Application Development
- Application Servers
- Collaboration
- Component-Based
- Content Management
- E-Commerce - E-Business
- Enterprise Applications
- HTML
- IM
- IP Technologies
- Integration
- Internet
- Intranet
- J2EE
- Java
- Middleware
- Open Source
- Programming Languages
- Quality Assurance
- SAAS
- Service-Oriented Architecture (SOA)
- Software Engineering
- Software and Development
- Web Design
- Web Design and Development
- Web Development and Technology
- XML
- Storage
- Life Sciences
- Management
- Manufacturing
- Marketing
- Meetings and Travel
- Multimedia
- Operations
- Retail
- Sales
- Trade/Professional Services
- Utility and Energy
- View All Topics
- Featured eBooks
- Trending Resources
- New Resources
- Promote Your Content
- Partnership Opportunities
- Get RSS Updates
- About TradePub.com
- FAQ
- Contact Us
Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Request Your Free eBook Now:
"Pharma Messaging Effectiveness: Cross-Channel Analysis"
Discover the impact of prescription drug advertising across media channels and resources.
Key findings include:
- Pharma ads served in a healthcare provider’s (HCP) office outperformed all other channels as the most trusted source of health information, regardless of respondents’ age.
- Ads showed in an HCP office earned up to +16% higher level of trust compared to ads on websites/online health portals, which was the second most trusted communication channel.
- Tapping into the doctor’s office places prescription medicine ads in the go-to source for trusted health information (55%), as well as the most suitable (84%) and relevant (61%) environment for patients.
Offered Free by: Patient Point
See All Resources from: Patient Point
Recommended for Professionals Like You:
