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"Mastering Intent Signals: How to Become Your Buyer's Trusted Advisor"

Your ultimate edge? How well you know your buyer.

With intent data, you open the doors to the minds of your audiences, illuminating insights into who they are, what they want, and when they want it.

But not all intent data is created equal, nor does it all shine with the same brilliance. How can you decipher the signals and win the race for a buyer's attention, time, and trust?

In this session with Matt Heinz, Author and President and Founder of Heinz Marketing, you will learn:

• How to use intent signals to forge stronger connections with your buyers
• Tips to create personalized and captivating content experiences
• Ways to leverage consumption behaviors to guide your sales and marketing strategies
• How to distinguish between evidence, need, and intent signals – and why it matters

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