Use data privacy to your advantage to stand out against competition
CX & Marketing leaders are tasked with creating innovative strategies and techniques to better accommodate personalized customer needs while balancing the need for data privacy and protection. Customers today are increasingly reluctant when asked to share information with a business, concerned that the information could be misused or leaked. Collecting and applying data transparently, and empowering customers by helping them understand the value of their data, why it is collected, and how it will be used, is an effective strategy to overcome this challenge and requires a thoughtful and particular approach.
Join Argyle, in partnership with Vision Critical, for our 2019 CX/CMO Virtual Event: Improving Business Services with Customer Insights in the Age of Data Privacy as we discussed lessons learned from outdated data-driven practices, and learn about best practices, new methods, and strategies to effectively leverage consumer data while avoiding the “creepy factor”.
Discussion topics include:
Offered Free by: Vision Critical
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