It's all too easy to think that optimization in B2B marketing is about simple tweaks -- changing some copy here and there, trying out a new campaign or testing new accounts or markets.
But driving demand and generating leads is much more than just getting form fills. You need to hit them with a compelling offer, win enough trust to capture their contact details and then engage them multiple times to get them ready for sales.
Read "How to Optimize Lead Acquisition" to learn:
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